> ## Documentation Index
> Fetch the complete documentation index at: https://carat.im/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# What is Carat AI?

> Save time and money with Carat AI while creating amazing content.

Are you using different tools for planning, images, videos, audio, and editing?

Carat AI is an **All-in-one AI agent** that handles all these tasks in a single Chat. Save significant time and money without switching between multiple services.

<img src="https://assets.carat-api.im/moqoavjxc/01KA2JGT3TV038JEK8ZKJ38HC1.png" alt="Introduction to Carat AI" className="rounded-lg shadow-lg mb-8" style={{width: '100%', height: '350px', objectFit: 'cover', objectPosition: 'center'}} />

## Why choose Carat AI?

<CardGroup cols={2}>
  <Card title="All-in-one production" icon="layer-group">
    **Before**: Subscribing to separate image, video, and audio tools (\$65+/month)

    **Carat**: Complete everything from planning to production in a single Chat
  </Card>

  <Card title="Easy creation through conversation" icon="comment-dots">
    **Before**: Learning complex prompts and different interfaces for each tool

    **Carat**: Just have a conversation
  </Card>

  <Card title="70% time savings" icon="clock">
    **Before**: Uploading and downloading files across different tools

    **Carat**: Work seamlessly without file transfers
  </Card>

  <Card title="20+ latest AI models" icon="rocket">
    **Before**: Separate subscriptions for Veo 3 and other new technologies

    **Carat**: Continuous updates with the latest models at no extra cost
  </Card>
</CardGroup>

## Who uses Carat AI?

<CardGroup cols={3}>
  <Card title="Marketers" icon="bullhorn">
    Quickly create ad models, product shots, and social media content
  </Card>

  <Card title="Creators" icon="video">
    Efficiently mass-produce short-form content for YouTube Shorts and Reels
  </Card>

  <Card title="Planners" icon="lightbulb">
    From ideation to prototype creation, all in one place
  </Card>

  <Card title="Designers" icon="palette">
    Rapidly generate design mockups in various styles
  </Card>

  <Card title="Small business owners" icon="store">
    Create menus, posters, and promotional videos yourself
  </Card>

  <Card title="Students" icon="graduation-cap">
    Use for assignments, presentations, and projects
  </Card>
</CardGroup>

## What results have users achieved?

### Enterprise & public sector

<CardGroup cols={3}>
  <Card title="LG Uplus" icon="building" href="https://carat.im/blog/lg-uplus-ai-advertising-case-study">
    **95% reduction** in ad production costs

    Significantly shortened production time
  </Card>

  <Card title="APEC & Bucheon International Fantastic Film Festival" icon="globe" href="https://carat.im/blog/apec-bifan-ai-carat">
    **Selected as official production tool**

    Used for AI video competitions and education
  </Card>

  <Card title="Beauty brand Refilled" icon="flask" href="https://carat.im/blog/ai-marketing-strategies">
    Product shot creation

    **Significant time and cost savings**
  </Card>
</CardGroup>

### Individual creators

<CardGroup cols={3}>
  <Card title="fantasoner" icon="instagram" href="https://www.instagram.com/reel/DPgtzbiD68B/">
    Instagram Reels

    **26 million views**
  </Card>

  <Card title="cliche_lab" icon="youtube" href="https://www.youtube.com/shorts/SMeAGQFQrRA">
    YouTube Shorts

    **12 million views**
  </Card>

  <Card title="dyno_kr" icon="video" href="https://www.tiktok.com/@dyno_kr/video/7552371734775663890">
    TikTok video

    **1.1 million views**
  </Card>
</CardGroup>

<Tip>
  Want to see more success stories? Check out our [customer case studies](https://carat.im/blog/category/%EA%B3%A0%EA%B0%9D-%EC%82%AC%EB%A1%80).
</Tip>

## How do I get started?

<Steps>
  <Step title="Sign up and log in">
    Log in to [Carat AI](https://carat.im/en).
  </Step>

  <Step title="Follow the tutorial">
    Follow our [3-minute tutorial](/en/getting-started/quickstart) to create your first project.
  </Step>

  <Step title="Try Mini Agent">
    Use [templates](/en/how-to-use/mini-agent) to easily create professional content.
  </Step>
</Steps>

<CardGroup cols={2}>
  <Card title="View pricing plans" icon="credit-card" href="/en/pricing/plans">
    Find the right plan for you
  </Card>

  <Card title="FAQ" icon="circle-question" href="/en/getting-started/faq">
    Find answers to your questions in our FAQ
  </Card>
</CardGroup>