> ## Documentation Index
> Fetch the complete documentation index at: https://carat.im/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad models

> Create AI ad model images that match your brand from product photos.

This guide walks you through generating models and compositing products to create high-quality ad images.

<img src="https://assets.carat-api.im/moqoavjxc/01K8T2WR53FYK29HQMMEV1SX20.jpeg" alt="AI ad model creation example" className="rounded-lg shadow-lg mb-8" style={{width: '100%', aspectRatio: '16/9', objectFit: 'cover', objectPosition: 'center'}} />

<Steps>
  <Step title="Planning">
    First, plan the ad concept through conversation with Carat AI.

    ```text theme={null}
        Suggest 3 model concepts for a new skincare ad.
    ```
  </Step>

  <Step title="Generate model image">
    Generate the 'model' image that will hold the product.

    ```text theme={null}
        Great. Create a model image with concept #1 showing 'natural skin texture'. 3:4 ratio.
    ```
  </Step>

  <Step title="Composite product">
    Composite the 'model image' you created with your prepared 'product cutout'.

    1. Upload the [cutout image](/en/features/image/background-removal) of the product to advertise.
    2. Clearly request to [composite](/en/features/image/image-composition) the two images via text.

    ```text theme={null}
        Composite the 'serum' cutout I uploaded so the model in the image I just created is naturally holding it. The product logo must not change. Keep it exactly as the original.
    ```
  </Step>

  <Step title="Edit and complete">
    Check the details of the composited image and make edits if needed.

    **Edit example:**

    ```text theme={null}
        The fingers look awkward, recreate with a different pose.
    ```

    **Video example:**

    ```text theme={null}
        Also create a 5-second video with 'natural movement' from this image.
    ```
  </Step>
</Steps>

<Info>
  **Looking for an easier way?**

  If this workflow is complex, try the **'Virtual Model Creation'** or **'AI Influencer'** features in [Mini Agent](/en/how-to-use/mini-agent).
</Info>