Card Mockup

A card mockup presents a business card, invitation, membership card, coupon, or postcard as a tangible product photograph. It helps designers communicate a stationery concept before final production.

1. Choose the card type

Name the printed object first, then define its dimensions, corner shape, orientation, and whether an envelope or prop should appear. These details help the image match the intended use.

2. Describe paper and finishing

Mention ivory stock, matte coating, embossing, foil, rounded corners, thickness, and paper grain when they matter. Tactile specifications make the brand piece feel more physical and believable.

3. Plan the composition

Choose a top-down arrangement, a three-quarter product view, or a hand-held scene. State how cards overlap, where the envelope sits, and how much negative space should remain for later artwork.

4. Control light and surface

Soft side light and contact shadows reveal paper depth without creating harsh reflections. Keep the background within a restrained palette that contrasts with the card while supporting the brand tone.

5. Use the mockup well

The result can support an identity presentation, print proof discussion, portfolio, or ecommerce detail image. Add the final logo and name in an editor, then verify the real print dimensions separately.

• Service Brochure
• Brochure Design