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The Creation Tips shown when your subscription starts stay available even if you skipped them, and anyone can open them whether or not they subscribe: in the app, open [Menu(메뉴)] (☰) at the top left of the [Home(홈)] screen and tap [Creation Tips(제작 팁)] at the bottom, and on the web, go to carat.im/tips or click the light bulb icon at the bottom of the left side panel.

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Core tips

1

Create the person as an image first

If the same person appears throughout your content, lock in that character as an image first, then turn the image into video. This keeps the character from drifting between generations.
2

Attach a reference for the look you want

Drop a URL, image, or file that captures the mood you are after. References raise output quality, especially for tones and framing that are hard to put into words.
3

Do not stop at the first result

The first result is a starting point, not a finished piece. Keep the conversation going with requests like “make it feel like a bright summer day” or “make the person stand out more” until it lands.

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Tips by topic

Generate a lifelike portrait first, then move it into video so expressions and movement carry over naturally.
For images packed with text such as logos or copy, pick a high quality model that renders text accurately. See the Model selection guide for what each model is good at.
Rather than jumping straight from an idea to a finished video, build the scenario, character sheets, and scene direction step by step. Each step raises your odds of a usable result.
Reels, Shorts, and TikTok each need direction that fits their length and format. Tell the agent what kind of video you want and how long it should be, and it will handle planning and direction with you.

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You do not have to pick a model yourself

If you are unsure which model to use, leave it alone. The agent picks a model that suits the task automatically. You can also select a model yourself, and you can change your default model at any time.
Credit deduction varies by model. Check the Credits guide for how much each task deducts.